Burberry Prorsum: I'm Shopping As Fast As I Can

It's official: the fashion industry is jumping the shark by letting fashion junkies pre-order men's clothes and accessories that literally just came down the runway. Balmain did it last season–this time, it's Burberry Prorsum (ostensibly for Spring/Summer 2011). So you can buy a sharp cotton trench, a chic studded shoulder bag or a slim navy military coat now, and receive your order well before anyone else sees these products in stores. But it does beg the question–what's next? Perhaps brands will preview their runway shows, so editors, store buyers and other savvy customers can sit in the audience already dressed in the same clothes being shown on the models. By which point, the hamster wheel of fashion will be turning so fast it may all just become a blur.