No item of clothing is more basic than blue jeans, but finding a flattering pair is difficult for many women. Levi's hopes to change that with Curve ID, which FA2L recently previewed at the company's New York store on lower Broadway. Our shapely intern (let's call her E.V.) stood patiently while she was measured for her differential–the slope of her curves–and questioned about past experiences: Did waistbands tend to gap? Were jeans that fit her hips too tight elsewhere? Then she was handed two pairs and asked to give them a try.
It's nice when a woman comes out of a dressing room wearing a big smile–and E.V. positively glowed with the combination of sun-kissed skin, good hair (new cut and color) and a pair of bum-flattering, medium-dark jeans that hugged her curves and made her legs look impossibly long. She'd tried on the salesperson's first suggestion, and was so happy she didn't bother with a second opinion. Of course, new jeans require new shoes (and words like Christian Louboutin definitely entered that conversation). Men of New York, beware! E.V. is stepping out, and you guys won't know what's hit you.
Photograph courtesy of Levi's
It's nice when a woman comes out of a dressing room wearing a big smile–and E.V. positively glowed with the combination of sun-kissed skin, good hair (new cut and color) and a pair of bum-flattering, medium-dark jeans that hugged her curves and made her legs look impossibly long. She'd tried on the salesperson's first suggestion, and was so happy she didn't bother with a second opinion. Of course, new jeans require new shoes (and words like Christian Louboutin definitely entered that conversation). Men of New York, beware! E.V. is stepping out, and you guys won't know what's hit you.
Photograph courtesy of Levi's
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