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Tuesday, May 15, 2012

One part Glamour Girl Plus One Part Vampire Kiss

Terri Apanasewicz is a talented makeup artist and hair stylist, known for her work with some of the world's most famous faces: Heidi Klum, Cindy Crawford and Gisele Bündchen, to name just a few. She's also a good friend, and the first person we call when plans take us to Los Angeles. So when we heard rumors of her latest project–a line of lip colors called Liptini (because they're meant to be "mixed" by each wearer)–we wanted to know all about it. Soon, product samples were winging their way from LA to New York–and, as luck would have it, Terri herself soon followed. She's on the road a lot (her work with the country-pop group, Lady Antebellum, keeps her busy), but she found time to sit down and answer questions. Thanks, Terri!

What's the concept behind Liptini? Is it lipstick, gloss or something else?

Liptini is a line of cocktail-inspired lip cosmetics that promotes blending and combining colors to create custom looks. I've been a fan of their lip stains for years–so when Michelle Olson, the creator of Tini Beauty, asked me if I'd like to design a limited-edition lip collection for her company, I was very excited to be the creative force behind new products. I chose to develop lipsticks because the trend was more toward full coverage lip color, especially for red carpet events.

How did you choose these colors?

I wanted to make "statement colors" wearable everyday, and to offer a shade for virtually everyone. So I chose a range of colors that I gravitate toward when working with my celebrity clients. I started with a great nude I called Flirtini. Nude is a staple in every makeup artist's kit, and this one is a perfect neutral–not too pink, not too yellow. Tickled Pink is a petal-pink pop of color for someone who doesn't want to go too dark (and this has been a big trend color this season). I call Glamour Girl a "lippy" color because it's a dark neutral that deepens lip color and looks pretty great on everyone. Then we moved to bolder colors like Starlet Cocktail (raspberry red) and, of course, a classic red called Vampire Kiss. These have worked perfectly with the Old Hollywood glamour look that's so hot right now.

Is there a particular way to wear Liptini lipsticks?

If you apply the lipsticks with a brush you'll get more of a wash or stain effect. Applying them directly from the tube gives you a more heavily-pigmented, opaque look. It's all about "cocktailing" for Tini Beauty, so you can mix the colors together in different ways to customize your own colors.

Who did you partner with to make the lipstick, and the sleek packaging?

I partnered with Tini Beauty and the lab, packaging supplier and graphic artist they already work with. It was a fun process of picking the colors, formulae, names and packaging.

Where are the lipsticks available?

They're at LOOK Boutique (which has locations inside Duane Reade and Walgreens stores nationwide), and online at Tini Beauty.

Is this a limited edition, or will you be adding other products in the same line? Eye shadows, perhaps? Foundation? Mascara?

This is a special, limited edition, but Tini Beauty does offer select eye cosmetics as well, including a unique, crease-proof cream shadow-and-base-in-one that I use all the time. Tini Beauty also has a full nail color line called Nailtini. With "cocktailing," the possibilities are endless!

Photograph by Ron Reeves