It's official: the fashion industry is jumping the shark by letting fashion junkies pre-order men's clothes and accessories that literally just came down the runway. Balmain did it last season–this time, it's Burberry Prorsum (ostensibly for Spring/Summer 2011). So you can buy a sharp cotton trench, a chic studded shoulder bag or a slim navy military coat now, and receive your order well before anyone else sees these products in stores. But it does beg the question–what's next? Perhaps brands will preview their runway shows, so editors, store buyers and other savvy customers can sit in the audience already dressed in the same clothes being shown on the models. By which point, the hamster wheel of fashion will be turning so fast it may all just become a blur.
WELCOME TO FASHION AS A 2ND LANGUAGE: ARE YOU FLUENT?
FA2L is for anyone who cares about beautiful things–clothing, shoes, accessories, home furnishings–and the interconnected tribes of those who make, sell, market and desire them. If something speaks to you, buy it now or hold your peace: there are links in each story, so the item you want is just a click away. I'd like to hear from you, too: please view my profile, use the email button and send me your comments. –MG