There's a new brand of luxury underwear in town, and it's all about comfort. In fact, Tani may well be the most comfortable underwear you ever put on. It also perfectly demonstrates our cherished belief in the power of understatement –– you'll find no silly gimmicks, no bells and whistles, here. Instead, Tani trunks, briefs, boxers and loungewear are designed with both technological subtlety and extraordinary attention to detail. And, as should always be the case with great clothing, Tani underwear begins with great fabrics, like Micro Modal Air (made from Austrian beechwood), superfine Tencel, and high-grade Swiss cotton.
Here at Fashion As a 2nd Language, we are freakishly obsessed with how clothing is designed and constructed, even (perhaps especially) when it comes to underwear. Extraneous seams or design elements are no-nos; so are things that itch, scratch, pull or snag. And while we're perfectly willing to dry clean more complicated garments, we firmly believe that underwear should go in and out of the washer and dryer and not suffer for it. With Tani, that's not too much to ask.
The story behind Tani is interesting, too. It's a Chinese brand, with significant distribution (some 300 stores in Asia alone), but it's only now being introduced to America. The man behind its US launch is Adam Dinkes, CEO and president of Tani's wholesale business in Europe and the Americas. Dinkes and his partner, Yarden Gagnon (former VP of Design at Calvin Klein Underwear), know precisely what they've got, and who will crave it. For example, this Tuesday, April 8, Tani will be among the sponsors of New York's Jeffrey Fashion Cares, which is one of the industry's great parties, benefitting charities like the Hetrick-Martin Institute and Lambda Legal. Tani is even part of the event's online silent auction: take a look, bid on a week's worth of Tani underwear, and offer your support. In turn, Tani underwear will support you, in style and –– of course –– considerable comfort.
This portfolio: Photographs by Noël Sutherland. Model: Eric Bryant at Ford Models. Hair by Davide Marinelli for MUZE Salon. Produced and styled by Mark Grischke for Fashion As a 2nd Language.
Fashion credits, from top to bottom: 1) White brief by Tani. Vintage watch at Beth Frank. 2) Striped boxer brief by Tani. Tank top by Levi's. Sneakers by Maison Martin Margiela. 3) Slim boxer by Tani. Eyeglasses by Lafont. Vintage watch by Verdura. Leather flip-flops by Rainbow sandals. 4) Lounge pants by Tani. Vintage watch by Tissot. 5) Boxer brief by Tani. Sneakers by Brooks Heritage. Bath towel by Missoni.